copywriting

http://www.businessinsider.com/ford-wpp-apologizes-for-offensive-car-ad-2013-3

1. What kind of headline was used?

This ad don't have the head line. 

2. Was there a subhead and a slogan?

 The subhead is "leave your worries behind" and "with a extra-large boot".

3. Was the visual attractive?

Yes, because it shows us the ford cars have enough space for people to sit and much luggage to place. 

4. Was the overall lay-out creative?

Yes, the author used four people to show the car with a large place. It's creative.

5. Does it make the readers think? In what way?

Yes, if I saw this car with the large trunk and can accommodate lots of people. It's convenient for us to take plenty of things, even a bicycle.